Parle-G was the first Indian FMCG brand to surpass Rs 5,000 crore in retail sales, according to a Nielsen study. Become the first FMCG product to cross Rs 5000 crore mark in India in 2013 Surprisingly, China stands out as an unexpected hotbed of Parle-G fans, surpassing all other biscuit brands in the country. With manufacturing units in six countries – the US, UK, Canada, New Zealand, Middle East, and Australia – it has won hearts across the globe.
From India to the world: Parle-G’s global impact Its affordability and wide availability have made it the go-to snack for people from all walks of life. The biscuit became a staple in households across India and even in various countries worldwide. With a heartwarming mascot and a taste that connects generations, Parle-G’s popularity only continued to soar. The truth behind the beloved girl’s identity remains a fascinating enigma that only adds to the brand’s allure. The girl on the cover was not a real person but an illustration created by the talented artist Maganlal Dahiya from Everest Creative in the 1960s. Source : Bloombergįinally, the truth was unveiled by Mayank Shah, the group product manager of Parle Products. Speculations abounded, with some claiming it to be a childhood photograph of Sudha Murty, the chairperson of Infosys Foundation, while others mentioned Neeru Deshpande and Gunjan Gundania. Source: Twitter The endearing mystery: Who is the Parle-G girl?įor decades, an enchanting mystery surrounded the little girl on the Parle-G packaging. The rebranding not only cleared any confusion but also solidified Parle-G’s position as India’s beloved biscuit. The ‘G’ initially represented glucose but was playfully interpreted as ‘genius’ later on – a testament to its unrivaled popularity. With a stroke of genius, Parle Gluco transformed into Parle-G in 1982. In response, Parle adopted a new packaging design featuring a yellowish wax-paper wrapper adorned with a cute image of a little girl, along with the company’s red-colored logo and the name “Parle-G.” Source: Parle From Parle Gluco to Parle-G: G for genius
Customers would often ask shopkeepers for “glucose biscuits” without specifying the brand. To avoid confusion with similar brand names, such as Britannia, which also launched their own glucose biscuits, Parle Products faced challenges. In the 1980s, these biscuits gained popularity among people of all ages. Since then, the packaging and taste of Parle-G biscuits have remained unchanged. Initially, the ‘G’ in Parle-G represented ‘glucose,’ which later evolved into ‘genius’ according to a brand slogan. In 1938, India’s most beloved biscuit was introduced as “Parle Gluco.” However, in 1985, the company decided to rename the product as “Parle-G” to keep up with the competition in the biscuit market. The Wax Paper Era: when G in Parle G stood for glucose It’s interesting to note that it’s thought the founders neglected to give the factory a name since they were too busy running it.Īs a result, the first Indian-owned confectionery company in the nation eventually acquired the name Parle, the city in which it was founded. Little did they know that this humble beginning with just 12 workers would lay the foundation for an iconic brand that would stand the test of time. He took a ship to Germany to acquire the craft of confectionery-making, and when he returned, he had both the necessary knowledge and the necessary equipment (imported from Germany for Rs 60,000).With just 12 workers and German-imported machinery, the House of Parle was born, and its delicious confections started leaving an indelible mark on taste buds. Drawing inspiration from the call to promote Indian goods, Dayal delved into the confectionery business, armed with skills acquired during his sojourn in Germany. In 1929, amidst the winds of the Swadeshi movement, Mohanlal Dayal of the Chauhan family established the first Parle factory in Vile Parle, Mumbai. Source: Parle Products A journey through Time: The birth of Parle-G This is the story of Parle-G, the world’s largest selling biscuit, and the mystery Parle-G girl who graces its packaging since ages, which was even claimed to be the childhood photograph of the celebrated author and Infosys chairperson, Sudha Murty. Samina Hamied: The woman who is leading pharmaceutical company worth Rs 227 billion know more about her
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